BROOKS APPOINTED CEO OF SPORTIES GROUP
Long term board member and President for the past three years, Bobby Brooks has been appointed Chief Executive Officer of Sporties Group, Cobram Barooga.
Brooks has an extensive background in business and accounting, including running his own Cobram practice before Brooks Accountants merged with Mogg Osborne in 2016.
After deciding to leave the accounting industry after 30 years, Brooks was approached to consider a new challenge, taking on the CEO role at the club.
“I am passionate about the place and have been for a long time,” Brooks said.
“This is my tenth year on the board and my third year as President, so it was an obvious migration for me, having freed up a lot of time.
“I’ve played a big role in helping develop the strategic plan the club has now adopted, and in that we identified that there was still a shortage in management to implement that plan.
“The board approached me, knowing I was on the market, and asked if I had any interest in taking up an executive role at the club – and that’s how discussions started.”
A strong sense of community and a desire to continue a family legacy were motivating factors for Brooks to accept the role.
“As much as I’ve enjoyed the accounting industry and developed wonderful relationships with clients and staff, I still think there is some value I can bring to something else, and there’s nothing more appealing than doing something for the community that I grew up in and a group that my dad was a foundation President of, and with a brother also on the board,” he said.
Brooks takes up his new role on September 10, and is clear about the future direction of the club.
“Our challenge going forward is to keep adapting and reinventing ourselves to remain relevant to what the members and visitors want.
“We have to provide something really attractive to them, not the same old, same old. We’ve got lots of plans to investigate and some exciting developments, but our focus really is about nurturing our community and sport.